Paul Bragg realized it more than 100 years ago – that we share a deep natural desire towards “healthy”. It was this forward-thinking realization — that our bodies naturally crave a healthy balance — that led Paul to create Bragg Live Foods, America’s original health food company. It has evolved into a shared movement for healthier, happier lives. That begins with what we put into our bodies, then flows into other aspects of our lives.

With an ever-expanding portfolio of ingredient-led products backed by a century of time-tested wisdom, Bragg remains passionately focused on helping each individual eat better, feel better, and enjoy a more healthful and vibrant life. Carrying on his legacy for the past 65 years, his adopted daughter, Patricia Bragg has grown our specialties and preserved the high standards of Bragg. And now, Patricia has invited longtime friend and Bragg lover Katy Perry along with a few other partners to take us into Bragg’s next chapter and deliver simple health for generations to come.