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Apples, "Premium Crisp"
Organic to the Core!
Organic is what they do, and it's all they've done since 1984. It is the very core of their business philosophy, and the best way they know to feed communities, nourish the land, and protect the ability of future generations to do the same. "Viva Tierra" is a Spanish phrase that literally translates to "living earth," but also carries an additional meaning, more akin to the exclamation "Long live the Earth!" This sentiment embodies the company's enthusiastic commitment to sustainable, organic agriculture and fresh, wholesome produce. President & CEO Luis Acuña and EVP & CFO Steve Mackey have capably led the company since 2011, achieving remarkable success and growth while remaining true to their core mission: supporting organic growers and their workers, providing superior quality and service to our customers, and leaving a better environment and more fertile land for future generations.